I have been reading Godin’s blog for some time now, having seen so many references his work and thought. But before The Dip I had yet to read one of his books. I have seen a lot of positive feedback on this book, though many are saying it is not his most significant work. But for me it was a helpful read and it’s short (I read it very quickly).

Essentially the book is about strategic quiting. There comes a dip in every organization that essentially separates the top from everyone else. This dip is stress-filled causes many to give up and quit prematurely. This differentiation is seen in the business world, there is a huge gap between number one and number ten (often even numbers 1 & 2). It is this dip that causes the differentiation.

Godin asserts that if one is going to push through the dip it will take strategic quitting. Giving up on things that are keeping you from pushing through. Pushing through the dip, however, will generate a lot of momentum and staying power and will move you on the way to become the best in the world (Godin qualifies what this means exactly).

There were a lot of correlations to what we’re doing with LifeConnection - we’ll need to fight through the dip that every organization experience.

The book was short, quick, and there were some helpful thoughts in it. If you have an hour free you might want to check this one.