You know … I’m a book addict. I crave good content and information — stuff that helps me do something. And what I’ve noticed from stepping back at all the stacks of books from this addiction is that when I look at a book I’ve read … I think to myself, “I remember this book … and this [insert one key lesson or theme] is what I took away from it.”

That’s my assimilation process … often with those good books I’ll go back and read or review to refresh and sharpen my memory. But those really great reads I think give you that one takeaway.

I’d love to hear Terry Wallin’s thoughts on this, being a professional writer. Good writing reinforces a central theme or thesis. Each chapter is just another argument for that thesis. In the end, I think that’s what you’re supposed to be convinced and be able to remember that one point.

For instance, reading “The Anatomy of Buzz” by Emanuel Rosen, my takeaway was the elements for creating really good buzz and communication within networks or “hubs.” Basically, “How to generate great word of mouth marketing using natural methods of communication.” I look at that book cover and instantly think back to Chapter 16 “The Buzz Workshop.” Excellent chapter, worth the entire book!