I eagerly picked up Phil Cooke’s book, “Branding Faith: Why some churches and nonprofits impact culture and others don’t” (Regal Books, 2008). For many years I’ve been a proponent of the power of a brand. I worked for a national financial company for a number of years, and during that time the entire workforce went […]
Archive for the 'Technology' Category
“Branding Faith” by Phil Cooke
Published by April 18th, 2009 in Technology, Marketing, Church Ministry, Outreach, Pastoral, Creativity and Innovation. 0 CommentsBook Review: The Long Tail by Chris Anderson
Published by December 12th, 2006 in Technology and Marketing. 2 CommentsI recently completed The Long Tail by Chris Anderson, the editor in chief of Wired magazine. (btw… I’m a subscriber.) The book provides a unique perspective on a dynamically changing environment that is redefining how people acquire goods and services. This, of course, directly impacts the church because our message is facing significant competition from […]
