The only thing worse than not writing at all is having a stack of your books sitting in the garage - unsold, taking up space, taunting you.
After all, sitting in the garage is just one step above sitting in the computer; which is only a half-a-step above the ideas rolling around, trapped inside your head, […]
Archive for the 'Marketing' Category
Your Guide to Marketing Books in the Christian Marketplace
Published by September 17th, 2009 in General, Marketing and For Authors. 1 CommentThe Eleventh Commandment - An Introduction to Religio-Marketing
Published by August 25th, 2009 in Marketing. 1 CommentI recently came across this book while searching for books on religion. This book turned out to be a great read. Some of its sections provided a new approach to marketing.
I read about Leviticus and Kosher products, about Halal and Haram products, about Coca Cola’s “La Mohammad, La Mecca” controversy and how they went about […]
“Branding Faith” by Phil Cooke
Published by April 18th, 2009 in Technology, Marketing, Church Ministry, Outreach, Pastoral, Creativity and Innovation. 0 CommentsI eagerly picked up Phil Cooke’s book, “Branding Faith: Why some churches and nonprofits impact culture and others don’t” (Regal Books, 2008). For many years I’ve been a proponent of the power of a brand. I worked for a national financial company for a number of years, and during that time the entire workforce went […]
Book Review: The Long Tail by Chris Anderson
Published by December 12th, 2006 in Technology and Marketing. 2 CommentsI recently completed The Long Tail by Chris Anderson, the editor in chief of Wired magazine. (btw… I’m a subscriber.) The book provides a unique perspective on a dynamically changing environment that is redefining how people acquire goods and services. This, of course, directly impacts the church because our message is facing significant competition from […]
