I eagerly picked up Phil Cooke’s book, “Branding Faith: Why some churches and nonprofits impact culture and others don’t” (Regal Books, 2008). For many years I’ve been a proponent of the power of a brand. I worked for a national financial company for a number of years, and during that time the entire workforce went […]
Archive for the 'Innovation' Category
“Branding Faith” by Phil Cooke
Published by April 18th, 2009 in Technology, Marketing, Church Ministry, Outreach, Pastoral, Creativity and Innovation. 0 CommentsThe Art of Innovation
Published by June 8th, 2007 in Church Ministry, Pastoral, Creativity and Innovation. 2 CommentsAfter finishing up The Art of Innovation: Lesson in Creativity from IDEO, America’s Leading Design Firm I must say this might have been the best book, of its kind, that I have read this year. I was truly blown away about the process of innovation described that comes directly out of IDEO’s playbook.
If you’re unfamiliar […]
