I recently came across this book while searching for books on religion. This book turned out to be a great read. Some of its sections provided a new approach to marketing.
I read about Leviticus and Kosher products, about Halal and Haram products, about Coca Cola’s “La Mohammad, La Mecca” controversy and how they went about […]
Archive for August, 2009
The Eleventh Commandment - An Introduction to Religio-Marketing
Published by August 25th, 2009 in Marketing. 1 CommentThe story is well written, and gripping. It tells of what may have happened after the crucifixion and before the resurrection of Jesus Christ. Although it is fictional it has a sound theological base, and makes the reader identify with the characters of the story. The characters are wide and intersting the author relates Christ’s […]
“It Came From Within” by Andy Stanley
Published by August 24th, 2009 in Christian Living, Spiritual Disciplines and Inspirational. 0 Comments“…each of us lives from the heart. And the health of your heart will be reflected in the quality of your life” (204). While this quote comes from late in Andy Stanley’s It Came From Within: the shocking truth of what lurks in the heart (Multnomah, 2006), it is the premise for the book. In […]
“Real Church” by Larry Crabb
Published by August 20th, 2009 in Church Ministry, Christian Living, Leadership and Pastoral. 0 CommentsI’ve just finished Larry Crabb’s Real Church (Thomas Nelson, 2009). When I found it in the bookstore, I thought, “This sounds like it will encourage my thinking about the Church, modern Christianity, and what it means to be the Body of Christ.” Six weeks later, I realize how right I was, though the book took […]
